“To me, this is an opportunity to do something great in the music that I grew up loving, that I've been passionate about since I was 10 years old, and in a lot of ways it's a dream come true,” says Rosenberg. (Steve Bartels, Def Jam’s CEO since its split with Island in April 2014, stepped down in December 2017.) He approached Universal Music Group with the idea, but chairman/CEO Lucian Grainge eventually countered with a different one: handing Rosenberg the reins of Def Jam. Eminem’s partner in Shady Records, a joint venture with Interscope, Rosenberg began thinking “four or five years ago” about starting a separate label to work with artists who didn't fit with the Shady brand. A bear of a man at 6 feet 6 inches tall, with a calm disposition, he’s a natural storyteller and unassumingly funny, not to mention a scholar of classic hip-hop, punctuating conversations with anecdotes about Duck Down Records and asides on the best Slick Rick song (For Rosenberg, it’s “La Di Da Di” or “Mona Lisa” Eminem offers “Lick the Balls” or “Children’s Story”). That downtime gave Rosenberg, 46, the chance to assess his own career. Salinger penning songs for Holden Caulfield’s Spotify playlist. Since his return with 2009’s Relapse and 2010’s Recovery, Eminem has largely chosen to avoid the spotlight, content to be a hip-hop J.D. It also ended his longest break between releases since a prescription pill addiction forced him to take a five-year hiatus at the height of his career, a period that included a 2007 methadone overdose (recounted in the Revival track “Arose”) that nearly killed him. Three weeks prior, Eminem released his first album in four years, Revival, a mix of self-reflection, schadenfreude and lyrical dexterity that made him the only artist in history to debut eight straight albums at No. They started working together the following year, and now, over two decades on, they’re back in Detroit with entirely different titles attached to their names: Eminem, top five dead or alive, 15-time Grammy winner and almost certainly the best-selling rapper of all time (47.7 million albums sold in the United States, according to Nielsen Music) Rosenberg, elite music manager, label owner and, as of Jan. 1, the newly-appointed chairman/CEO of Def Jam Recordings. It was in Detroit where Marshall, as everyone knows him here, met Paul Rosenberg in 1996, when he was an aspiring rapper on the brink of giving up and Rosenberg was a law student with an eye on the music biz. It’s January in Detroit - no one’s idea of paradise - but for the 45-year-old MC born Marshall Mathers, the city is home and hideaway: both the place his myth was born, and a shield against the glare of publicity that comes with being one of the most famous rappers on the planet.
The room ripples with laughter, and Em disappears back into the loft. “You’ve got the streets on fire right now!” “Yo, Paul! Can you sign a CD for me when you’re done?” he calls out, face obscured under a baseball cap. Because demons totally means "all-seeing organisation", not drugs and alcohol.Perched in the lofted second floor of a photo studio, Eminem leans over the balustrade to address his longtime manager, Paul Rosenberg, who’s down below, trying out his best angles while having his portrait taken.
Theorists also pinpoint the lyrics I'm standing up, I'ma face my demons. Supposedly they are the reason for Eminem's incredibly lukewarm Relapse and struggle for legitimacy following Encore. Recovery is actually about constant Illuminati interference. If you thought Eminem was talking about taking a stand against narcotics, you'd apparently be wrong.
Not Afraid features the opening lyrics I'm not afraid to take a stand, everybody come take my hand. Specifically, there are entire YouTube videos dedicated to the lead single from his 2010 album Recovery. One such person is rapper Eminem, who has apparently been courted by the organisation many times but continues to try and defy them. Theorists claim these rarely reach the public because the musicians in question fear what it might do to their career, but many attempt to drop hints and clues to warn the world at large. Eminem Is Actively Attempting To Defy The Illuminati The belief that the Illuminati controls the mainstream music industry isn't uncommon, and it therefore implies that many of the world's most famous stars have had run ins with the organisation.
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